“Dupe Culture” and its devastating effects on consumerism

Twenty years ago wearing any form of knock-off clothing would be considered embarrassing; However,  since Gen Z has started popularising the word “dupe” the stigma surrounding the practice has faded and, as a result, more and more people are participating in ‘dupe culture’. The question is: should we be promoting this idea in the first place?

Amber Birrel

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